Brooklyn based Hip-Hop & R&B star Jovian is a true innovator in the game, merging sounds in a way only he knows how. Born with the rare disorder called synesthesia, Jovian can smell, taste and hear colour.
Recreating a feeling only Jovian can truly experience, his music has an otherworldly feel and a style you can’t find elsewhere.
Jovian’s recent release Better is an airy and bouncy track, perfect for a lazy afternoon. Accompanied by a super-chilled yet intensely cool video, Better is the perfect follow up to his stunning, globally-successful single Timothée Chalamet.
With relaxed vocals reminiscent of The Weeknd’s style, accompanied by dreamy synths and soft guitars, Better is a single with an ethereal soundscape that will take you away to a whole new realm. Simplistic and effortless Jovian’s style has a natural sense of authenticity and uniqueness and a sound that can’t be found elsewhere.
Drawn to the world of music to cope with his mental struggles, sound became a true escape for Jovian. It became an outlet for Jovian’s frustrations and creativity and a way to express his world, pain and experience. An acting student for 11 years, it’s no surprise that Jovian’s music is full of life and character, a brilliant storyteller whose sound is vibrant and colourful. Jovian explains the meaning behind his music-
“In 2013 I was sitting on the toilet and a passing thought came where I told myself: “Maybe I should take [anti-depressant] Lexapro?” and in that moment I promised myself I would either kill myself right there in the bathroom or choose happiness. There was no way I was going to allow myself to feel ‘faux happiness’ from a pill and be a slave to the pharmaceutical industry.
Clearly I chose happiness because I’m here currently speaking about it. From that day on I promised myself I’d use music and any other art form as an outlet for my mental sensations. Since then, it’s my duty to not only expose Hip Hop to people who are ignorant or hateful towards this genre that saved my life but also expose artistic outlets to kids who deal with what I dealt with mentally but may not be encouraged to create or even think about their feelings. I cannot allow kids, especially kids of colour, to feel alone during those times”
Jovian has a sound like no other, and an effortless style to his artistry. Better is the perfect introduction to this intriguing new artist, who is certainly one to watch in 2020.
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Written By: Jessica Rowe